Branch organisations

The Grodan Precision Growing strategy was based on discussions with various stakeholders from the Horticulture value chain and extensive research done in 2009. The Group continues to stay up to date with the latest developments and trends in the sector and further down the value chain, by joining various branch organisations and organising knowledge sharing events.

The Grodan Group is member of the following branch organisations:


AVAG represents the common interests of its members and promotes horticulture in the Netherlands and abroad.

Visit AVAG website


The Grodan Group is an Associate Member of GlobalGAP, a global organisation that promotes sustainable agriculture. GlobalGAP is an initiative taken by supermarkets in response to consumers’ growing concerns about the safety of agricultural produce. The organisation’s goal is to develop a single standard for the certification of agricultural produce supplied by farmers and horticulturalists who assign high priority to environmentally-friendly entrepreneurship.

Visit GlobalGAP website

Green Farming

Green Farming is a programme aimed at promoting Dutch exports of goods, services, expertise and advice in the horticultural market in Kenya. The overall objective of the program is to increase the current market share of horticultural suppliers in this market and to start up or intensify cooperation between members and local parties in the areas of research, development and production.

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Horti Alliance

19 leading horticultural suppliers have joined forces to better service joint Dutch customers. By centralising and sharing knowledge and experience, Dutch growers will be able to stay informed about relevant developments in the sector. By bundling customer-oriented activities, growers will be able to access supplier-information concerning developments and innovations quicker and easier. The initiative is specifically focused on all growers in the horticultural sector of fruit, flowers and plants. 

Visit Horti Alliance website


The Organisation of Horticultural Consultants and Researchers (OVTO) is an organisation for service companies, which specialises in consultancy and research in and around the horticultural sector. OVTO's primary goals are focused on promoting the interests of its members and on developing and maintaining a platform for exchanging information and experiences.

Visit OVTO website

The Sustainability Consortium

The Sustainability Consortium (TSC) is an independent global organisation that creates sustainability standards for consumer products, including fresh produce. The consortium is made up of 90 members including retailers, suppliers, non-profits and government agencies.

Visit the Sustainability Consortium website

The Association for Vertical Farming

The Association for Vertical Farming is an internationally active nonprofit organization of individuals, companies, research institutions and universities focusing on advancing Vertical Farming technologies, designs and businesses.
The AVF vision and mission is leading the Vertical Farming movement to facilitate healthy food, green jobs, environmental protection and climate change resilience – globally and to foster the sustainable growth and development of the Vertical Farming movement through education and collaboration.

Visit the Association for Vertical Farming website