Successful Grodan seminar at the Floriade
Sustaining and improving your business performance has become more important than ever in the greenhouse horticulture sector. In April, Grodan organised two seminars at the Floriade to show its customers how their cultivation efforts can lead to the very best results possible. In addition, advice was given on how to integrate the aspect ‘sustainability’ in cultivation practices in a logical way. Speakers and visitors from all links of the value chain came to the common conclusion that they could achieve substantial savings by making more conscious use of the properties of their substrates and that, in doing so; they could moreover contribute towards a sustainable society.
Vincent Deenen, Marketing Director of Grodan, kicked off the seminars on both days with an introduction to the horticultural trends on which the Grodan strategy is based. That approach is translated into the Grodan passion to be leading in high-tech stone-wool substrate solutions for plants, growers and society.
Business Support Manager, Jos Beerens, explained the principles of Precision Growing and ways of improving horticultural performance in a sustainable way, through more efficient use of water, fertilisers, crop protection products, energy and space, while simultaneously increasing your yields per m2. He also showed how this can be translated into practice. The growers were very interested in these practical tips, which they found extremely useful.
The seminar ended with a video animation presented by Vincent Deenen, explaning sustainable cultivation within the horticultural sector. The video shows how the horticultural sector goes to a lot of effort to find sustainable solutions to present and future global challenges. The video was met with great enthusiasm by everyone attending the seminar, many of whom said that they intended to use it themselves, too, on their websites.
On those two days it once again became clear how Precision Growing can help today’s horticultural sector to bridge the gap to sustainable entrepreneurship.
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