GRODAN group promotes greenhouse vegetables with GroentenFruit Bureau at International Green Week
Last week the GRODAN group was present at the International Green Week Berlin, together with the GroentenFruit Bureau and various horticulture chain partners, to promote greenhouse vegetables amongst German consumers. Here, the chain partners set up an impressive presentation to explain the fact that greenhouse vegetables are high quality vegetables: not only tasty and healthy, but also produced in a safe and sustainable manner.
During the 60th edition of the Green Week, GRODAN group was present, together with GroentenFruit Bureau (Dutch fruit and veg promotion agency) and various horticulture chain partners, like Tasty Tom, FrEsteem and Koppert Biological Systems, to promote greenhouse vegetables to German consumers. The Netherlands was this year's official partner country of the International Green Week. Along with German Agriculture Minister Ilse Aigner, Dutch State Secretary for Economic Affairs Sharon Dijksma and Berlin Mayor Klaus Wowereit, Chancellor Angela Merkel was present to open the exhibition.
Tasty Tom grower, Ton Janssen, being interviewed by the press (source: Jochem Wolthuis)
Leilah Thiart, Communication Manager at GRODAN, explains: “It was impressive to see how many consumers showed interest in the stand. Vegetable samples were offered to allow visitors to experience first-hand, tasty greenhouse vegetables grown in the Netherlands. Next to a tomato plant grown in GRODAN® substrate, a short animation film was showcased, which tells the story of sustainable greenhouse growing from seed to plate (see www.3xsustainable.com). The animation film also explains how growing on stone wool substrates has a positive impact on the quality and yield of vegetables and how it mitigates the negative environmental impact of veg etable production. Based on the visitor reactions, I definitely think that the effort put into the presentation by all parties will positively influence the perception German consumers have of greenhouse vegetable growing on stone wool substrates."
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