e-Gro

Precision growing to the next level

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The rise of smarter growing

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With e-Gro we are completing an exciting and yet new transition: from cultivation in soil to growing media solutions to smart solutions in data-driven cultivation. This development fits within our aim to realize a maximum result with minimal effort: Precision Growing.

When I return from a trip abroad flying over the Netherlands, I see the beautiful glass greenhouses often hundreds of meters long, below me. Our Dutch pride. Hypermodern production centers where growers, day in and day out, grow passionately beautiful, high-quality crops. Obviously, this is not an easy job. The industry is plagued by a chronic shortage of manpower. Production must be faster and cheaper. This also makes it difficult for growers to commit to volumes, prices and delivery dates.

Data silos

As a result, the sector has to work smarter. As in other sectors, big data plays an unmistakable role in this. However, these essential data are often complex and dispersed available - via different systems and organisations within horticulture. In fact, there are 'data silos' that can have a negative impact for the grower. For instance, fewer opportunities for analysis, more difficult forecasting and a weaker starting position in negotiations.

Smart bundling of data

With these challenges in mind, we recently worked with our developers and progressive growers on a new, open web-based platform. This is to bundle available data on, for example, climate and root zone development. And to make this data accessible for analysis in a user-friendly interface. We call this platform e-Gro. I am proud of the official launch of e-Gro in the Benelux at HortiContact 2019. Growers, media and other interested parties will see a demo of this. I look forward to this.

Transition in cultivation

With e-Gro we are completing an exciting and yet new transition: from cultivation in soil to growing media solutions to smart solutions in data-driven cultivation. This development fits within our aim to realize a maximum result with minimal effort: Precision Growing. Only now supported by digitization. In this way, you can manage your horticultural business 24/7 with an open software platform. We are at the rise of further digitization of the sector. Terms such as horticulture 4.0, big data, machine learning and AI are buzz words that are no longer strange to the horticultural sector.

Several growers are currently testing our platform. The first reactions are very positive. That gives me energy. 

Are you active in the field of data-driven cultivation? I would like to learn from your experiences and exchange knowledge.

Latest blogs

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Sustainable Growing

A peek behind the scenes at Grodan

Have you ever wondered what happens behind the scenes to ensure that you receive the Grodan products you’ve ordered? Find out by reading a series of interviews with some of the people involved! In this edition, we spoke to Huub Hermus, Key Account Manager Vegetables for the west of the Netherlands.

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Grodan, shoot, e-gro, Gursel Karacor
e-Gro

Why Crop Registration Matters – e-Gro customer case video’s

Crop registration is a key activity in your greenhouse in order to know how your crops are growing, based on this information you can set better your growing strategy and adjust whenever it’s needed. Watch the video’s below to discover more about why crop registration matters and how it’s applied in practice at the Dutch tomato greenhouse company ‘Van Rens’.

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grodan, blog
Sustainable Growing

Grodan experiments with recycled plastic in foils: 'Quality is guaranteed.'

Grodan has been working on various recycling trials for several years, an important step when it comes to sustainability. What are the benefits for growers when we use recycled materials in our products, how exactly does it work, and what is involved? Susanne Ruthenberg, Grodan International Product Quality Manager, clarifies these questions in this interview.

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Grodan beauty of horticulture series
Sustainable Growing

Searching for resilient root zones that can take a hit

Organizations and academics in greenhouse horticulture are continuously looking for new and innovative ways to combat new and existing plant diseases in a natural way. Grodan, led by Peter Spoor, Director of Applications & Development, is currently involved in national and international research initiatives to better understand the role and function of microorganisms in substrates. In this interview, Spoor explains why these studies are so relevant to the sector. “By stimulating and directing microbiological life in the right direction, the plant becomes more resilient and can therefore fight pathogens more easily.”

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