Kurenin: “The mission of Grodan Russia is not only to grow as a business, but also to help growers contribute to a more sustainable world. Therefore, we recently launched the ‘second life of substrates’ campaign, which is a recycling project in which we recycle used stone wool growing media from growers and give them a new life. By doing this we don’t only reduce our own impact on the environment, but we also make growers more aware of the added value of recycling and we help them to prepare for the circular economy. Because in the end, closing the circle is beneficial for us, but also for the growers and consumers.”
The second life of substrates campaign has delivered great results so far. Kurenin: “We see that awareness of recycling is growing among growers. They realize that it is a true solution for a bigger problem. As a result, we are receiving a lot of recycling requests.”
E-Gro is another innovative technology with which Grodan is trying to conquer the Russian market. Kurenin: “Worldwide e-Gro is already booming. In the near future, we will invest time and energy to also convince Russian growers of its added value. We look forward to taking this next step into a future that enables even more controlled, reliable and sustainable growth.