In 2050, the earth’s population will be 9 billion, 70% of whom will be living in urban areas. This growing urban population will need access to healthy and nutritious food. Governments and Non-Governmental Organizations (NGO’s) are promoting fresh food consumption for health reasons along with the importance of producing safe food that is sustainably grown. In parallel consumers are becoming more health-conscious and are increasingly driven to local, natural, and sustainable quality offerings — a trend which is strongly tied to the modern focus on healthy eating.
It is estimated that we will have to produce double the amount of healthy, nutritious food with half the resources of today. This leaves us with one of today’s biggest challenges.