’COUNTRYSIDE – THE FUTURE’ OPENS ON 20-02-2020

The exposition Countryside - The Future of Rem Koolhaas opens in the Guggenheim Museum in New York on February 20th 2020. By organizing this exposition, Mr. Koolhaas and the Guggenheim want to boost the discussion about the developments in non-urban areas. The goal of Countryside - The Future is to create impact. The exposition itself ends in August 2020, but the effects of what will be exposed in New York will last much longer. Countryside – The Future tells the story of the development of the countryside throughout the ages, using various themes. These themes will be visualized by connecting them to specific areas in the world. The Dutch horticultural sector illustrates what the future of food and food production look like.

Mr. Koolhaas aims to inspire visitors to this exposition to think about the importance of the countryside and show them possible solutions that are decisive for the future of our planet. Dutch horticulture shows how it provides solutions for global, societal challenges by always using nature as the starting point. The exposition in the Guggenheim Museum offers an unprecedented opportunity to tell the world that the production of healthy, affordable and sustainable food is already feasible.

To create impact, the Dutch horticultural companies have joined forces in the foundation NethWork. In addition to the contribution to the exposition, other activities are being developed as well. NethWork is for instance also the organizer of the so-called Thought Leaders Week. During the final week of the exposition, from 10-14 August, renowned visionaries from the horticultural sector and beyond will meet and discuss how to involve and inform the world about sustainable, efficient and healthy global food production.