The new e-Gro Notifications option takes digital collaboration to a higher level by allowing you to send and receive messages and images in real-time within your e-Gro platform. e-Gro Product Marketing Manager, Paulina Florax, and User Experience Lead, Eloy van der Harst: “Being able to click from the message directly to your specific crop data environment provides valuable context when discussing crop performance or during activities such as crop registration. This is a request from our e-Gro users, so we’ve added this option into the platform.”
For tomato growers in Europe for example, this new feature comes at time when many greenhouses are vulnerable to the Tomato Brown Rugose Fruit Virus (ToBRFV) which is known to reduce crop yield by as much as 30%. Being able to share pictures and discuss (from a distance) any abnormalities with your crop advisor as soon as they are discovered, is crucial.