Paulina Florax, Product Marketing Manager e-Gro, recently paid a visit to the greenhouse horticulture fair Horticontact 2020. What impression did it leave on her? That data-driven decisions are becoming increasingly important in horticulture. “The students I talked to at the fair wanted to know all about it as well. They even said that they were eager to learn more about the use of data in horticulture on their courses.”
Getting water to roots
The story presented by Paulina and her colleagues about the software platform e-Gro was well received at Horticontact2020, which was attended by around 14,000 visitors and almost 500 participants. Paulina says, “Growers – young and old – are constantly looking at how to get water to the roots of their plants as effectively as possible.”
Predict your harvest
What was the crowd-puller at our stand? That had to be the quiet launch of a demo screen on which e-Gro users can predict their harvest for the coming four weeks. Paulina says, “If growers know that, they can anticipate things so much better. For example, how to make better price deals or how many kilos your harvest will produce. And whether you need to plan for more staff. That’s another big advantage of using data.”
If you’d like to find out more about e-Gro, go to www.grodan.com/e-gro.