Asian Propagation Seminar

ROI of Propagation

Propagate your success with strong and healthy roots

ROI OF PROPAGATION

19th -20th NOVEMBER 2025
TOKYO

A two-day propagation seminar organized for Asian propagators and growers

Grodan is proud to announce the first Asian edition of our esteemed International Propagation Seminar. This event is designed for professional propagators and growers from the Asia-Pacific region who are dedicated to advancing their skills and knowledge in plant propagation.

Why Attend?

Expert Insights: Learn from industry leaders
Focused Discussions: Gain insights into new technologies, Asian-specific propagation techniques, and the return on investment (ROI) of propagation.
Field Visit: Experience a practical field visit to Jardin, the main professional propagator in Japan, to see theoretical knowledge in action.
Networking: Connect with peers and industry experts to exchange ideas and build valuable relationships.

Watch the APS 2025 after movie

Watch the interview

ROI of Propagation - Interview Grodan & Provenance Propagation

The Group of Participants will be split into two sessions: a Korean and a Japanese.
Translation to Korean and Japanese will be provided.

Join the professionals, integrate, learn and discuss.

SOUTH KOREAN SESSION
19TH NOVEMBER 2025

09.30 - 09.45	Intro	Grodan
09.45 - 11.15	Importance of each propagation phase	Grodan
11.45 - 12.45	Lunch
13.00 - 14.30	LED in propagation	Signify
14.45 - 16.15	From coco to stone wool propagation	ASA
16.15 - 16.25	Break
16.30 - 18.00	Importance of rootstock and cultivation	Rijkzwaan
19.00	Dinner and party

SOUTH KOREAN SESSION
20TH NOVEMBER 2025

09.00 - 10.30	Importance of grafting	Provenance Propagation
10.45 - 12.15	What can automation bring in propagation	Flier Systems
12.15 - 13.00	Lunch
13.30 - 17.00	Visit at Jardin - Grafting the future	TTA-ISO

JAPANESE SESSION
19TH NOVEMBER 2025

09.45 - 10.00	Intro	Grodan
10.00 - 11.30	Importance of grafting	Provenance Propagation
11.45 - 12.45	Lunch
13.00 - 14.30	What can automation bring in propagation	Flier Systems
14.45 - 16.15	Importance of each propagation phase	Grodan
16.15 - 16.25	Break
16.30 - 18.00	LED in propagation	Signify
19.00	Dinner and party

JAPANESE SESSION
20TH NOVEMBER 2025

09.00 - 10.30	Importance of rootstock and cultivation	Rijkzwaan
10.45 - 12.15	From coco to stone wool propagation	ASA
12.15 - 13.00	Lunch
13.30 - 17.00	Visit at Jardin - Grafting the future	TTA-ISO

Speakers

Joost Haenen – Grodan
Jack Mooney – Provenance Propagation
Daisuke Somekawa – Rijk Zwaan
Menno Keppel – Agro Solutions Asia
Ad Kranendonk – Flier Systems
Peer Hermans – Signify
Ben Pieterse – TTA-ISO
Jonghoon Lee - Rijk Zwaan

Joost Haenen, Propagation specialist at Grodan
Joost Haenen, the Propagation Specialist at Grodan, in the Grodan Business Support Team. With a strong crop technical background, Joost offers technical support to propagators using stone wool growing media in high-tech environments. Having previously worked as a crop technical manager for both a propagator and a production company, Joost brings valuable experience to his role. At Grodan, he actively engages in innovation and development projects for propagation, serving as the crucial link between propagators and the company. Joost's passion lies in collaborative efforts with customers, striving to achieve the best possible outcomes together.

Dr. Jack Mooney, CEO of Provenance Propagation
Dr. Jack Mooney, CEO of Provenance Propagation, is a pioneering leader in sustainable growing practices with more than 16 years of hands-on experience across agriculture and horticulture. His career has been defined by entrepreneurial drive and a relentless focus on advancing innovative propagation techniques, especially on grafted plants. Jack’s journey blends leadership and practical know-how. Before founding Provenance Propagation, he served as Nursery Manager at Costa for four years. His international experience includes a grower and business management internship at Roelands Plant Farms in Ontario, Canada, where he deepened his expertise in large-scale propagation systems. Academically, Jack holds a PhD from the University of New England, supported by a Bachelor of Rural Science that included research in grafted tomato seedlings. This strong scientific foundation, combined with his operational background, allows him to guide growers in adopting sustainable innovations with confidence and precision. Today, as CEO, Jack continues to push the boundaries of sustainable horticulture, positioning Provenance Propagation as a trusted partner for growers seeking efficiency, resilience, and world-class modern propagation solutions.

Ad Kranendonk, Commercial Director of Flier Systems
Ad Kranendonk joined Flier Systems in 1988 and has built extensive expertise across multiple roles within the organization. Since becoming part of the management team in 2005, he has been closely involved in research and development, contributing to innovative automation solutions now used across the globe. He has also advised propagators directly, leading numerous custom automation projects tailored to their specific needs. In his current role as Commercial Director, Ad leads global business development and sales, with a strong focus on supporting the growth of horticulture in international markets, including Asia. At this seminar, he will share his perspective on “What can automation bring in propagation” and looks forward to exchanging insights and opportunities with propagators in Japan and South Korea. About Flier Systems: With nearly 100 years of experience, Flier Systems is a leading specialist in automating production processes for propagators worldwide. The company combines deep-rooted expertise with innovative technology to help customers improve efficiency, consistency, and scalability.

Ben Pieterse, Sales Manager Food of TTA-ISO
Ben Pieterse represents TTA-ISO as Sales Manager Food, where he focuses on advancing automation in horticulture and plant propagation. With expertise in grafting technologies and vegetable plant nursery systems, he works to help growers adopt innovative, and efficient ways of growing the best tomato, pepper, and eggplant seedlings. Moreover, he also works on the commercial development of HarvAI, a groundbreaking machine for harvesting truss tomatoes.

Menno Keppel, D.A.T.T.
Started his journey in horticulture at the age of 23 when he founded D.A.T.T., a company that became well known for the tomato brand Take Me Home Tomatoes in Thailand. With limit resources and a lot of struggles to keep plants “a live” and ensure production year-round, D.A.T.T. company started to innovate the way crops are grown in greenhouses in Thailand. Since OUR climate is always too hot or too humid, growers always struggle unless they have access to technology adapted for their situation. With proven concept, Menno Keppel started sharing know-how and expertise to other companies. The Dutch horticulture solutions adapted to local Thai (South East Asia) Climate so that our local growers can use solutions that work, without taking unnecessary risks. The company is building several projects from entry level tropical greenhouses till complete turnkey projects for both indoor, greenhouses and Agri automation.

Peer Hermans, Signify
Peer Hermans is a dedicated plant specialist with over six years of experience at Signify, working within the Philips Horticulture LED Solutions team. Holding a master’s degree in Plant Sciences from Wageningen University, Peer combines academic expertise with practical knowledge to drive innovation in horticultural lighting. He provides tailored advice and conducts in-depth research to optimize growth conditions for a diverse range of crops. Among others his focus lies in advancing young plant propagation, leveraging innovative LED lighting technologies to ensure robust, healthy plant starts that set the stage for high-quality yields.

Daisuke Somekawa, Rijk Zwaan
Daisuke Somekawa, Product Development Specialist with a focus on tomatoes.With a strong background in crop development and technical expertise, Daisuke supports innovation in tomato cultivation, working closely with growers and internal teams to optimize product performance. Having experience in both development and field-level implementation, bridges the gap between research and practical application. At Rijk Zwaan, Daisuke plays a key role in translating grower needs into product improvements, contributing to collaborative projects that drive sustainable and high-quality tomato production.

Jonghoon Lee
Dr. Jonhoon Lee obtained his Ph.D. with a focus on genomics and breeding of vegetable crops and have previously worked as a vegetable breeder around nine years. Based on this knowledge and experience, he is currently leading and supporting product development activities for various crops, including tomato, in Korea at Rijk Zwaan’s innovative and high-quality varieties to growers, enhancing crop performance, and aligning product development with evolving market demands and consumer preferences.

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Grodan

Tico van Leeuwen
Asia-Pacific

T +31 6 27 87 24 40
tico.van.leeuwen@grodan.com

AGRI CnS

Chan H. Lee
South Korea

T +82 10 3847 6058
chan@agricns.com
www.agricns.com

ZEN-NOH GREEN RESOURCES CORPORATION

Kazuki Matsutani
Japan

T +81-3－5209－1217
matsutani.kazuki@zgr.jp
www.zgr.jp

Learn more about propagation

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Video series: How to accelerate in propagation

Technology and Innovation helping you to accelerate in propagation – Grodan video series

Case Studies

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Discover the inspiring story of Haedamto, a family-owned greenhouse farm in Southwest Korea specializing in bell peppers, mini peppers, and sweet point peppers. Learn how their commitment to sustainable cultivation and in-house propagation meets the high standards of Korean and Japanese markets.

Industrial - Other

25 Feb 2021

Irrigation is one of the key factors

Growing young vegetable plants demands specialization. Every year, growers raise the bar, making the start crucial for horticulture crops.

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Sustainability

ROI of Propagation

ROI OF PROPAGATION

A two-day propagation seminar organized for Asian propagators and growers

Why Attend?

Watch the APS 2025 after movie

Watch the interview

SOUTH KOREAN SESSION
19TH NOVEMBER 2025

SOUTH KOREAN SESSION
20TH NOVEMBER 2025

JAPANESE SESSION
19TH NOVEMBER 2025

JAPANESE SESSION
20TH NOVEMBER 2025

Speakers

Joost Haenen, Propagation specialist at Grodan

Dr. Jack Mooney, CEO of Provenance Propagation

Ad Kranendonk, Commercial Director of Flier Systems

Ben Pieterse, Sales Manager Food of TTA-ISO

Menno Keppel, D.A.T.T.

Peer Hermans, Signify

Daisuke Somekawa, Rijk Zwaan

Jonghoon Lee

Grodan

AGRI CnS

ZEN-NOH GREEN RESOURCES CORPORATION

Learn more about propagation

Video series: How to accelerate in propagation

Propagated with Innovation, Rooted in Tradition

Irrigation is one of the key factors

Whitepaper: The future of medicinal crop cultivation

Whitepaper: How Grodan and Fluence are mastering the art of growing medicinal crops

Sustainability

ROI of Propagation

ROI OF PROPAGATION

A two-day propagation seminar organized for Asian propagators and growers

Why Attend?

Watch the APS 2025 after movie

Watch the interview

SOUTH KOREAN SESSION19TH NOVEMBER 2025

SOUTH KOREAN SESSION20TH NOVEMBER 2025

JAPANESE SESSION19TH NOVEMBER 2025

JAPANESE SESSION20TH NOVEMBER 2025

Speakers

Joost Haenen, Propagation specialist at Grodan

Dr. Jack Mooney, CEO of Provenance Propagation

Ad Kranendonk, Commercial Director of Flier Systems

Ben Pieterse, Sales Manager Food of TTA-ISO

Menno Keppel, D.A.T.T.

Peer Hermans, Signify

Daisuke Somekawa, Rijk Zwaan

Jonghoon Lee

Grodan

AGRI CnS

ZEN-NOH GREEN RESOURCES CORPORATION

Learn more about propagation

Video series: How to accelerate in propagation

Propagated with Innovation, Rooted in Tradition

Irrigation is one of the key factors

SOUTH KOREAN SESSION
19TH NOVEMBER 2025

SOUTH KOREAN SESSION
20TH NOVEMBER 2025

JAPANESE SESSION
19TH NOVEMBER 2025

JAPANESE SESSION
20TH NOVEMBER 2025