Unlock the potential of AI driven decision making
In today’s conditions, growing crops can be likened to performing sport at elite level. Green fingers and a passion for growing no longer guarantee good operating results. The goalposts are constantly being shifted. Stringent environmental regulations and legislation, excessive demands placed by customers, fierce competition and small margins force growers to maximise the potential of their crops efficiently and sustainably. At the same time, the continuing trend of upscaling, the tight labour market (smaller pool of available labour) and dwindling numbers of experienced crop managers (vanishing expertise) are all obstacles along the path of achieving business continuity and success. Not just today, but also tomorrow and in the years ahead.