The future of sustainable denim: G-STAR's Homegrown Denim initiative

As part of Grodan’s ongoing commitment to sustainability, we’re proud to share the revolutionary findings of a collaborative initiative with G-STAR, a pioneering denim brand. In an era where sustainability is more than just a buzzword, the initiative is working on unveiling an innovative solution to the environmental challenges posed by traditional cotton farming. On May 29, 2024, G-STAR introduced: Homegrown Denim, a project that marks a significant milestone in sustainable fashion. This initiative is a result of a collaborative effort with Wageningen University & Research, Dutch Cotton, Inno Growers, and Grodan, highlighting the power of partnership in driving sustainability forward.